The folks at WERUVA – my favorite canned cat food – received the following question:
My kitties love the Paw Lickin’ Chicken, and the BFF fish. Is the fish in the BFF line the same high quality as in the Weruva line? I started purchasing your product based on a talk given by Tracie Hotchner.
The founder of Weruva, David Forman, replied personally ( as he does to many inquiries)and shared the correspondence with me:
Thank you for the email to Weruva/BFF and interest in our products! We are pleased to hear that your kitties love the Paw Lickin’ Chicken! We love Tracie Hotchner, and we appreciate her spreading our word, and I am sure she appreciates you listening to her.
The answer to your question is yes, the fish is the same quality of that of Weruva, yet we use a different cut of the fish and we add in fewer “extras” which allows it to be at a lower price. Just like a chicken has breast meat, wings, thighs, light and dark meat, a fish also has various cuts. In the Weruva line, we use skipjack tuna (a very sustainable fish that is on the FDA’s list of those lower in mercury. . . and is also dolphin and turtle safe). In the skipjack tuna, we utilize white meat (as found in Mediterranean Harvest), whole meat (which is a combo of light and dark meat tuna, as found in Mideast Feast) and red meat (which is the meat closest to the bloodlines, as found in Asian Fusion and Mack & Jack). All cuts come from the same fish and go through the same processing scrutiny. All ingredients are fit for human consumption, yet the red meat is the least expensive cut as there is not as much demand for it for human consumption. We designed BFF around this less expensive cut. . . It is less expensive than Weruva’s Mack & Jack and Asian Fusion, as the grilled skip jack topper in Mack & Jack and the shirasu in Asian Fusion boost the cost a bit.
I hope this is helpful. Please let us know if you have further questions.
