Martha, one of my CAT CHAT® listeners, wrote to Weruva as follows:
I heard on Cat Chat® that you have come up with another brand of cat food, a little more reasonable for us with multi cat households. I would like some information on it. Didn’t see anything on your website…? Also, I order from Pet food direct and didn’t see it on there either. Any information would be helpful.
And David Forman, the owner, replied (proving why I love a company that doesn’t just have high quality canned only food for cats, but cares enough about every customer to answer them personally):
Thank you for the email to Weruva/BFF and interest in our products! The new line of food is Best Feline Friend (BFF for short), and we have a “basic” website up at www.bestfelinefriend.com. Pet Food Direct is running a special on Weruva BFF this month. Be sure to use CATCHAT20 at checkout for additional savings of 20%.
A bit about BFF and why we created it. . . the production, processing and sourcing of raw materials is the same as Weruva, and the quality is the same. However, there is a visual difference upon opening the can as we use different ingredients. We designed BFF, as you know, to be a lower price point than Weruva. Both Weruva and BFF compete with the human food industry for raw materials. However, BFF is less expensive as it uses a particular cut of tuna which is not as commonly consumed by people. Some stores feel either Weruva or BFF may be a better fit for their customers, and some of course feel that both are great on the shelf.
